Here is another excellent video (webinar) from the Google Optimization team on how to correct the 7 deadly sins of a landing page. The video gets into why your should care about this and how to fix those 7 issues. Even if you are not into Internet marketing, you will still benefit from the information contained in the video.
Here is a quick and helpful video from the Google Adwords team on how to properly format your text ads for maximum click thru. If you don’t know what Adwords is, you can skip to the next article.