In this lesson I will show you how to monitor a specific keyword using Google Alerts and how to feed the results into your favorite RSS Reader. I use Google Reader as my RSS Reader. You can use any RSS reader that you like. This is especially important if you want to monitor a specific news item, a market niche (think keywords). By default, Google Alerts sends you an e-mail whenever an article with your keyword shows up in Google.
Create a Google Alert
Change your Deliver to: to Feed
Feed Selected as your Delivery method
Enter your keyword in Search terms
Alert Created
Get the Feed Link
Right click on Feeds and select Copy Link (Copy Link Location for FireFox)
Add the Feed to RSS Reader. In this case we use Google Reader
Click Add Subscription
Paste in the Feed URL you copied earlier
Select create feed
Feed created in Google Reader
Google Alerts Feed created
